The #SHECANDO2021 aims and ethos

1. To get Karen across the Atlantic, with people sharing the journey, through the preparatory and ‘action’ phases of the row.

2. Provide a platform for encouraging women, and girls, to push themselves outside their current comfort zone and to believe in their abilities to succeed both in their work and everyday lives.

3. Increase female participation in adventure sports.

4. Illuminate two of the UN Sustainable Development Goals, specifically ‘gender equality’ and ‘life below water’, which focuses on the conservation of oceans and marine life.

#SHECANDO2021 represents that anything is possible when you have self-belief, determination, strategic planning and the setting of progressive goals.The #SHECANDO2021 team are working hard to ensure these underpinning philosophies remain prevalent throughout the entire campaign